When it comes to really leveraging a large target audience to their advantage, PEBBLES cereal did it for this year’s New Year’s celebration. Photo Johnny Milano for The New York Times It is certain that these brands certainly stood out in this year’s festivities as part of the most viewed New Year’s Eve show, where, according to Nielsen ratings, an average of 8.37 million total viewers celebrated the coming year with Ryan Seacrest and his fellow hosts. To rehash, PEBBLES cereal brought in some fun and nostalgia with their countdown, Planet Fitness helped recognize the frontline heroes of 2020 while creating an upbeat atmosphere despite the circumstances, and POWERBALL fueled hope and optimism as we moved into a new year. There were performances by this year’s renowned artists, such as Miley Cyrus and Doja Cat, and some great partnerships that made such a beloved yearly event possible. Goodbye 2020 and hello 2021! It was certainly a night to remember as millions tuned in to Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest on ABC. In this blog, Hollywood Branded discusses the top brand partnerships that stood out during Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest. With an audience of millions nationwide, brands must be strategic in how they place their products to resonate with their target audience and ensure they remain top of mind. It is clear to see that a production such as Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest is no small feat made possible with the help of partnerships. When the clock struck midnight and we moved into 2021, where were you? Perhaps you were with some family, close friends, or beloved pets, and chances are you were probably one of the 10.18 million people who counted down with Ryan Seacrest to welcome in the New Year. The Impact Of Partnerships On Viewer Experience
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